Being a life coach also means becoming a business owner. If making money has felt like a fluke so far, it's likely you don't have a viable business yet where you can comfortably go full time knowing your bills will be paid. This isn't a problem if you're happy to stay in your 9to5. But if you dream of more, then read on...

 

 

You can occasionally get lucky and sell life coaching, or you can build a sustainable, scalable business. One of the things my clients love about working with me is the way I support them to mature as a CEO in their life and business. Maybe it's my corporate background, my business degree, working in HR all my career, or just my slightly serious-when-it-comes-to-important-things nature.

To me, building my coaching business was never something I was willing to rely on luck. I recognised that I had blind spots; there so much that I didn't know that I didn't know. So I viewed my salary as seed money for business, 4 years in, my business is thriving and I get to do this full time supporting other powerhouse life coaches to do the same. I count myself lucky.

 

To successfully transition from a corporate career to becoming a full-time coach, you need three things:

1. Business Fundamentals: This involves making key decisions about what your coaching offer is and understanding your market. It’s about having a clear, actionable marketing and sales strategy that aligns with your goals and ensures sustainable growth.

2. CEO Embodiment: This is about truly owning your results, fearlessly backing yourself even when it's scary, and developing a deep trust in your desires, dreams, and ability to create something from nothing.

3. Exit Strategy: To transition out of your 9to5 job. Do you stay, go part-time, find a new role, or leave entirely? Managing burnout, finding the energy to work on your business, and making strategic career decisions are all part of this process.

 

 

Unfortunately, many life coaches take an immature approach to their business. Here are some common examples I regularly see:

1. Posting and Hoping' without a Marketing or Sales Strategy: Inconsistent posting. Rarely selling. Sharing motivation quotes. Doing a quick b-roll of taking a lunch break. Then wondering why clients aren't falling out of the sky filling DM's asking how to get started.

2. Using Vanity Metrics to Gauge Success: Measuring success by the number of likes, comments, and shares rather than actual business growth and client conversion. Looking for the next trend. Feeling a hit of disappointment when there is zero engagement. Wanting clients to flatter you to feel worthy. It's a recipe for failure.

3. Constantly Creating New Offers: Continuously developing new services in search of a quick fix to niche problems, thinking that a fresh, exciting offer is the secret to easier sales. Wanting to lower your prices, creating cheaper offers because people can't afford it. This level of thinking is exactly why you're not fully booked.

4. Comparing Success with Others: Constantly comparing their progress with other coaches who started at the same time or those ahead of them, leading to frustration and discouragement. Searching their sales page asking 'what's their secret' without ever investing, feeling like you 'should' be further ahead than what you are. It keeps you small and in comparison instead of collaboration. 

5. Thinking They Can Do It Alone: Believing they can succeed without guidance, despite having gaps in skills, knowledge, and embodiment. What you save in pennies, tends to cost you in belief, because the longer you go without seeing results, the less you believe you can actually get there. 

Coach, your dreams of being a full time life coach, doing big, beautiful work in the world hasn't come to you by accident. 

 

It's come to you because you are capable of it.

 

Now it's time to claim it. 

 

Book your consult HERE.