BOOK A CONSULT

The difference between 'worth' and 'value' in salary negotiations.

May 17, 2021

I received a question about the the difference between 'worth' and 'value' in salary negotiations. I had recently commented on a LinkedIn thread that demonstrating your VALUE (not worth) is critical in salary negotiations and this begins at writing your CV, straight through to the interviews and then finally, at the actual salary negotiation discussions.

Your worth is intrinsic. No one can take that away from you. 

As we know there are ongoing problems with this society that throws this into question for individuals who come from marginalised backgrounds. Organisations efforts in creating inclusion and pay equity can and do impact an individual's sense of self worth. This is not okay and this problem needs to be addressed. This is also part of the reality that many have to face when pursuing opportunities. However, in an ideal world when it comes to salary negotiation this is hopefully not what we are throwing into question.

Your VALUE however is. Your value is what you bring to the company that makes them want to invest in you (by way of hiring you and giving you a salary). This is the mix of your experience, results, skills, qualifications, passion, dedication and 'fit' to the company. A company cannot pay you your value unless you take responsibility for articulating it, demonstrating it and finally, negotiating it throughout the hiring process. Your value therefore is different to your worth.

As you can see, there are quite a few subjective elements here that are highly problematic in business environments that have a very narrow view on what a good 'fit' is. That being said for a moment, I hope you can see my point here.  In coaching, language is SO important. It is why I wanted to distinguish between the two. Worth truly is intrinsic.  Value and how people perceive that value is subjective and every salary negotiation is determined on this. 

If you have low self worth, this is inner work that must be addressed from within. No amount of external validation will elevate this for you. Low self worth often results in imposter syndrome - particularly in situations where you have been able to articulate your value and secure that job or promotion but don’t feel truly deserving of it. 

Adversely, value in the context of careers is subjective and external to you. Your value is what you bring to the company that makes them want to invest in you (by way of hiring you and giving you a salary). This is the mix of your experience, results, skills, qualifications etc as mentioned above. This for example, is where the person who is perhaps more capable of ‘bragging’ or ‘networking’ gets noticed as they demonstrate a higher perceived value than everyone else. 

Women, on average, are less likely to negotiate because of low self worth, or an inability to demonstrate their value. Again, as we distinguished the difference between the two it is important for you to recognise which is holding you back. 

Which of these questions did you say no to?

Do you believe you deserve to be in an incredible job that pays your worth?

Do you know HOW to handle a salary negotiation discussion and talk effectively about your value?

If you answered no to the first question then I would highly recommend you prioritise some inner work and focus on how you can elevate your worth. If you would like some help with this, perhaps coaching with me is right for you. 

If you answered no to the second question then it is simply a case of learning the skill of negotiation and being able to confidently articulate and demonstrate your value. Again, my coaching can offer you support with this too if you would like to learn how. 

Ps. In case you were wondering, you are worthy.

If you have questions please don’t hesitate to reach out in the DM’s. 

 

 

 

Loved the blog?
Download the free Client Creation Guide:

Struggling to sign clients, even though you're showing up and taking action?

This 30-page guide breaks down exactly what’s missing—and how to fix it—so you can finally create clients and grow your coaching business.

Inside, you’ll discover:

  • The real reasons why coaches struggle to sign clients—and how to shift out of it immediately.
  • A step-by-step breakdown of the personal and business foundations you need for consistent success.
  • The Soul-Led System—a simple, no-BS process to create money and impact without burnout.
  • Powerful self-reflection prompts to help you cut through the noise, gain clarity, and make practical shifts anytime.

Get immediate access by adding your name and email below.

Check your inbox for Two-Factor Authentication. A copy will then be sent straight to your inbox. Unsubscribe anytime.

Explore more from the blog:

Sell more to sell more

Mar 14, 2025

The overwhelm of inaction for Life Coaches

Mar 07, 2025

How to revive a dead Instagram account

Mar 05, 2025

Confessions of a business coach

Feb 17, 2025

Burnout from the 9to5 is impacting your coaching business

Oct 24, 2024

The Exit Plan SNEAK PEEK - 5 Key Drivers

Oct 22, 2024

The Exit Plan SNEAK PEEK - WELCOME

Oct 22, 2024

Should You Quit Your 9to5 to Build Your Coaching Business?

Oct 18, 2024

Mastering Your 9to5 While Building Your Coaching Business

Oct 14, 2024

The Exit Plan

Oct 07, 2024

My SECRET weapon to loving my business

Sep 20, 2024

Align Your Life Coaching Business with Your Menstrual Cycle

Jul 21, 2024

Selling with my cycle: My journey of coming off the pill

Jul 17, 2024

Master the Art of Selling Life Coaching with Email

Jul 10, 2024

How to avoid investment overwhelm

May 22, 2024